Leading retailer outperforms Facebook with Rokt, achieving a 15.7% conversion rate
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Leading retailer outperforms Facebook with Rokt, achieving a 15.7% conversion rate

The Challenge

As existing digital acquisition channels such as Facebook become saturated, brands have found it challenging to target relevant consumers with high levels of engagement.

It’s within this context that a leading homewares retailer began looking for innovative ways to acquire new, high-quality leads for its membership program.

They needed a solution that would:

  • Drive new leads and allow them to target high-value customers with a strong likelihood of conversion.
  • Acquire leads at an efficient cost per acquisition (CPA).

Rokt Solutions

The retailer partnered with Rokt to unlock a new customer acquisition channel: the confirmation pages of premium Rokt partner sites. Their offers were shown to customers who had just completed a purchase, a time when they’re most open to new offers and 7x more likely to engage.

Rokt’s intelligent tools enabled the retailer to use more granular targeting parameters and find relevant audiences with high intent. Through Smart Bidding, they could ensure that they were assigning a fair bid price for each individual customer based on their likelihood to engage. This allowed the retailer to acquire new leads at scale at their target CPA.

The Results

  • 15.7%

    conversion rate

  • +63%

    increase in positive engagement rate

  • 4.8x

    higher conversion rate than Facebook

How can we put solutions like this to work for you?

Rokt