Health insurer scores 33% lower cost per quote with Rokt
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Health insurer scores 33% lower cost per quote with Rokt

THE OPPORTUNITY

A leading Australian health insurance company wanted to raise brand awareness and acquire customers using a new channel.

ROKT SOLUTIONS

Rokt ran a traffic campaign with email nurture for the health insurer to drive consumers to request a quote online. An ad appeared on Rokt’s partner sites offering a $300 gift card or 80,000 reward points to those who became customers. Thanks to a highly compelling offer, the campaign engaged at 6.1%. Industry average for insurance ad engagement was 1.8% in this region.

The Results

  • 33%

    DECREASE In Cost Per Quote

  • 237%

    INCREASE In Engagement Rate Compared To Industry Average

How can we put solutions like this to work for you?

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