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Post-pandemic, Flight Centre, one of the world’s largest travel retailers, was looking to quickly scale their activity to acquire new customers and meet rising customer demand. Flight Centre needed a customer acquisition solution that would enable them to reach a highly-qualified audience with clear travel intent.
By leveraging Rokt’s machine learning to optimize offer relevancy and engagement, Flight Centre was able to quickly hit their success metrics, and then improve these further month over month, while also driving significantly increased scale.
Increase in scale from month 1 versus month 3
Decrease in CPA from month 1 to month 3
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