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Flamingo, a popular DTC women’s personal care brand, was looking to diversify their marketing mix as efficiencies decreased across their mainstream channels. They were looking for an innovative way to efficiently reach new customers who were ready to convert on their offers.
Flamingo initially launched with an exclusive and compelling offer that quickly captured the attention of prospects while they were shopping online. Through Rokt, Flamingo discovered high-performing audiences they had not previously considered and with the help of machine learning tools, they dramatically scaled their performance while also increasing efficiency.
Flamingo is excited to continue scaling across Rokt’s ever-growing inventory of premium ecommerce sites. As supply rapidly expands and diversifies, Flamingo looks forward to uncovering new audiences that they can exclusively reach on Rokt Ads.
Lower CPA than benchmark
Uplift in conversion rate
Uplift in weekly conversions
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