Pledge, the all-in-one fundraising platform, kicks off giving season by partnering with Rokt. Ecommerce companies in Rokt’s network can now easily implement a donation feature to enhance their philanthropy efforts with preferred nonprofits from a database of 2M verified partners. The feature will allow online customers to donate to organizations and causes most relevant to them.
“We’ve heard from many of our partners that they’d like to invite their customers to join them in supporting charitable causes to have a greater positive impact on society. At Rokt, we’re committed to being a Force for Good by investing in our people, communities and culture. With this new capability, we’re helping our partners do more good in the world by powering the intelligence behind in-cart donations to charitable organizations,” says Holly Aresty, Rokt’s Deputy Chief Commercial Officer.
Partners also have the opportunity to support nationwide or global awareness months throughout the year, such as Breast Cancer Awareness Month or Giving Tuesday and have full control over what nonprofits are shown for each campaign. “Today’s consumers strive to support and invest in mission-driven businesses and our partnership will enable consumers to make a difference through every purchase, strengthening brand loyalty, while also significantly benefiting nonprofits and communities around the world,” said Meghan Gibson Franco, Vice President of Partnerships at Pledge. Rokt’s machine learning technology ensures that a brand’s customers are presented only with donation opportunities that are most relevant to them from a predetermined list, whether it’s an organization with global reach or a local charity.
Nearly 9 in 10 consumers (86%) say they’re likely to purchase from purpose-driven companies, according to a 2019 Porter Novelli/Cone Purpose Biometrics study, and with this new personalized donation feature, Rokt partners can provide the best possible brand experience for shoppers just in time for the holidays.