We’re excited to announce our newest partnership with Lyft! The ridesharing company will be utilizing Rokt’s AI technology to offer a more relevant experience to riders in the US and Canada. Lyft’s collaboration with Rokt represents an opportunity to enhance the rider experience beyond just transportation. Using Rokt’s advanced machine learning technology, Lyft will elevate its in-app interactions to be more relevant and add incremental value to a rider’s overall journey.
“Through Lyft Media, we’ll communicate with our riders in a thoughtful way that improves their overall experience,” said Zach Greenberger, Lyft Chief Business Officer. “We chose Rokt as an ecommerce partner because the company has an unparalleled record of success and has built deep credibility with clients across numerous industries. We’re highly confident that Rokt will enable us to deliver a more custom in-app experience to every one of our riders.”
Our advanced machine learning technology enables companies like Lyft to unlock additional revenue streams, acquire new customers at scale and deepen relationships with existing customers by presenting highly relevant offers to each shopper in the final stages of an ecommerce transaction, when they are most likely to convert. Delivering a quality digital experience is a shared commitment from both the ride sharing platform and Rokt, and we’re looking forward to help them reach their business goals in the process.
“We’re thrilled to launch this partnership to make every Lyft journey more personally relevant for riders in North America and to support the Lyft Media division as it grows by unlocking incremental revenue opportunities for the company,” said Elizabeth Buchanan, Rokt Chief Commercial Officer.
Our integration with Lyft marks another great partner addition to Rokt’s exclusive, closed marketplace of leading ecommerce businesses. As this partnership unfolds, riders in North America will be rewarded with a more relevant, tailored experience that goes beyond traditional advertising.