Introducing: Individual Event Subscriptions

Up until now users dynamically receive all events associated with an already-built calendar at the point of subscription. However, there has been a consistent interest in promoting individual events in emails, on web pages and through social media posts in efforts to drive tune in, sales, and/or awareness. We are happy to share that whether you may want to draw tune in for a big game, promote a season premiere, or perhaps an ticket-onsale date, all use cases can be achieved through our now live, individual event subscription flow.

The Value 

In the past, we have seen a correlation between unsubscribe rates and over-populated calendars. The single event subscription provides a kind of variety that can drive scale and adoption which will incentivize more users to subscribe, and will allow you to better track and measure the scale of your events over time.

Note, this functionality will allow the end-user to subscribe to a single event, which will either add to a newly created subscription or to an existing subscription. This is valuable to you because it will not create duplicate record on the backend when completing reporting. Additionally, individual calendar events can be, if a subscription identifier is present (i.e email), added to an existing subscription, allowing the user to add an individually selected/chosen set of events to their existing subscription without the need to create a new subscription each time.

For example:

• User A is a subscriber of the New York Yankees calendar
• Major League Baseball wants to promote a single playoff game in paid-display campaign via website
• User A comes across this banner add on MLB.com and clicks to add “Add to Calendar”
• By appending a unique identifier on the back of the calendar URL – this event will be added to User A’s existing subscription – without User A having to subscribe again
• As a result, the subscription flow will be expedited

Set Up

To enable this functionality, you can either create a new calendar via or merchant center strictly for individual event subscriptions or take from pre-existing events within a calendar already created.

1. Create a new event OR select a pre-existing event:

2. Select “paper-clip” icon on the far right of the event:

3. A pop-out window will load with a unique event URL.

4. Embed the unique URL into a custom button via web, email or social:

Conclusion
The roll out of this new feature ultimately provides you with another way to drive greater interest amongst your audiences and to communicate with subscribers thereafter. With little to no work required on your end, individual event subscriptions build on top of the calendar-subscription experience – satisfying the needs of our subscribers while building scale at the same time.

Please reach out to your account manager if you are interested in leveraging this capability!

This article was originally published as the September 2019 Rokt Calendar Newsletter.