How brands can leverage the transaction moment and increase Value Per Transaction

By Rokt

At this year’s DMEXCO conference, Bruce Buchanan, Rokt’s founder, and CEO, spoke with DMEXCO’s Anna Patterson about how ecommerce companies can double their profitability and unlock value in the transaction moment—a point in the last stages of the purchase journey when consumers are most receptive to messaging and most likely to engage with relevant offers. Bruce shared why the transaction moment is critical to ecommerce growth and how all online businesses can unlock incremental value by using AI to personalize messages and offers during the purchase journey. We’ve highlighted the three key takeaways below: